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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Needs
Sell
Sells
Customers
Asks
Demographics
Values
Realities
True
Customer
Reality
Marketing
Doe
Starts

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No one has ever failed to find the facts they are looking for.
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The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.
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The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations on it as it does for the rest of the company. When it's a new venture, whether it's outside or inside the business, it's a child. And you don't put a 40-pound pack on a 6-year-old's back when you take her hiking.
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The better a man is the more mistakes will he make – for the more new things he will try.
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We have only one alternative: either to build a functioning industrial society or see freedom itself disappear in anarchy and tyranny.
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To make the future demands courage. It demands work. But it also demands faith.
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Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results all the rest are 'costs'.
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Organizationally what is required - and evolving - is systems management.
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If you want it, measure it. If you can't measure it, forget it.
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Vision without execution is delusion. The joy is in the results
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The only things that evolve by themselves in an organization are disorder, friction and malperformance.
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One does not start with facts. One starts with opinions.
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Institutions mistake good intentions for objectives. They say health care that's an intention, not an objective.
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