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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
True
Customer
Reality
Marketing
Doe
Starts
Needs
Sell
Sells
Customers
Asks
Demographics
Values
Realities

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Everything must degenerate into work if anything is to happen.
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In the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
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The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.
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Efficiency, which is doing things right, is irrelevant until you work on the right things.
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We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.
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Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
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Success in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.
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The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.
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During periods of discontinuous, abrupt change, the essence of adaptation involves a keen sensitivity to what should be abandoned - not what should be changed or introduced. A willingness to depart from the familiar has distinct survival value.
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Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity.
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One does not start with facts. One starts with opinions.
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Don't try to innovate for the future. Innovate for the present!
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The world political system is till based on the concept of the national sovereign state. For the first time therefore, in three hundred years economy and sovereignty are becoming divorced from each other.
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What's absolutely unforgivable is the financial benefit top management people get for laying off people. There's no excuse for it. No justification. No explanation. This is morally and socially unforgivable, and we'll pay a very nasty price.
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It has been said, and only half in jest, that a tough, professionally led union is a great force for improving management performance. It forces the manager to think about what he is doing and to be able to explain his actions and behavior.
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The most effective way to manage change is to create it.
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There is a point of complexity beyond which a business is no longer manageable.
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Understanding our strengths, articulating our values, knowing where we belong -- these are also essential to addressing one of the great challenges of organizations: improving the abysmally low productivity of knowledge workers.
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When Henry Ford said, The customer can have a car in any color as long as it's black, he was not joking.
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We do not need more laws . No country suffers from a shortage of laws. We need a new model .
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