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If you want to predict the future create it.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Predict
Create
Future
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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?
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We have only one alternative: either to build a functioning industrial society or see freedom itself disappear in anarchy and tyranny.
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Change is the norm unless an organization sees that its task is to lead change, that organization will not survive.
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Mission defines strategy, and strategy defines structure.
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Our job in life is to make a positive difference, not prove we're right.
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There is the general belief that the corporation income tax is a tax on the rich and on the fat cats. But with pension funds owning 30% of American large business-and soon to own 50%-the corporation income tax, in effect, eases the load on those in top income brackets and penalizes the beneficiaries of pension funds.
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Decision making is the specific executive task.
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Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
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Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.
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The problem in my life and other people's lives is not the absence of knowing what to do but the absence of doing it.
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In todays economy, the most important resource is no longer labor, capital or land it is knowledge
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Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.
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To arrive at the definition of the problem he must begin by finding the 'critical factor'. This is the element (or elements) in the situation that has to be changed before anything else can be changed, moved, acted upon.
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Every few hundred years in Western history there occurs a sharp transformation. Within a few short decades, society - its worldview, its basic values, its social and political structures, its art, its key institutions - rearranges itself. We are currently living through such a time.
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It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.
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During periods of discontinuous, abrupt change, the essence of adaptation involves a keen sensitivity to what should be abandoned - not what should be changed or introduced. A willingness to depart from the familiar has distinct survival value.
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Organizationally what is required - and evolving - is systems management.
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Education can no longer be the sole property of the state.
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The individual is the central, rarest, most precious capital resource of our society.
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It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.
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