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In the managerial organization, the top people sit in judgment in the innovative organization it is their job to encourage ideas, no matter how unripe or crude.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
People
Crude
Innovative
Encourage
Organization
Judgment
Jobs
Ideas
Matter
Managerial
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The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.
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Successful leaders don't start out asking, 'What do I want to do?' They ask, 'What needs to be done?' Then they ask, 'Of those things that would make a difference, which are right for me?'
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What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
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In a rural society communities are given for the individual. Community is a fact, whether family or religion, social class or caste.
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Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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Keep your eye on the task, not on yourself. The task matters, and you are a servant
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We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see change as altering the order... We see change as being order itself - indeed the only order we can comprehend today is a dynamic, a moving, a changing one.
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Understanding our strengths, articulating our values, knowing where we belong -- these are also essential to addressing one of the great challenges of organizations: improving the abysmally low productivity of knowledge workers.
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Political freedom is neither easy nor automatic, neither pleasant nor secure. It is the responsibility of the individual for the decisions of society as if they were his own decisions-as in moral truth and accountability they are.
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Growth that adds volume without improving productivity is fat. Growth that diminishes productivity is cancer.
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We know nothing about motivation. All we can do is write books about it.
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There is every indication that the period ahead will be an innovative one, one of rapid change in technology , society , economy , and institutions .
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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To arrive at the definition of the problem he must begin by finding the 'critical factor'. This is the element (or elements) in the situation that has to be changed before anything else can be changed, moved, acted upon.
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[T]hroughout the ages to be educated meant to be unproductive.... our word school - and its equivalent in all European languages - derives from a Greek word meaning leisure.
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Executives do many things in addition to making decisions. But only executives make decisions. The first managerial skill is, therefore, the making of effective decisions.
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If you want it, measure it. If you can't measure it, forget it.
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Mother Teresa's numerical results were not her greatest contribution. Instead, she made the world-and especially India-conscious of compassion.
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Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.
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The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.
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