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As to the idea that advertising motivates people, remember the Edsel.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Idea
Business
Remember
Ideas
People
Motivates
Advertising
More quotes by Peter Drucker
If you're not living life on the edge, you're taking up too much space. The best way to predict the future is to create it.
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The basic economic resource - the means of production - is no longer capital, nor natural resources, nor labor. It is and will be knowledge.
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If you want it, measure it. If you can't measure it, forget it.
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The first organization structure in the modern West was laid down in the canon law of the Catholic Church eight hundred years ago.
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The only thing we know about the future is that it will be different.
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There are no creeds in mathematics.
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What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
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We've spent the last 30 years focusing on the T in IT, and we'll spend the next 30 years focusing on the I.
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The Pertinent Question is NOT how to do things right - but how to find the right things to do, and to concentrate resources and efforts on them.
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We always remember best the irrelevant.
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Don't take on things you don't believe in and that you yourself are not good at. Learn to say no. Effective leaders match the objective needs of their company with the subjective competencies. As a result, they get an enormous amount of things done fast.
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The 1st question the effective decision-maker asks is: 'Is this a generic situation or an exception?'
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The individual is the central, rarest, most precious capital resource of our society.
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What can I contribute that will significantly affect the performance and the results of the institution I serve?
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The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.
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Everything must degenerate into work if anything is to happen.
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To make a living is no longer enough. Work also has to make a life.
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And no matter how serious an environmental problem the automobile poses in today's big city, the horse was dirtier, smelled worse, killed and maimed more people, and congested the streets just as much.
Peter Drucker
Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.
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In the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
Peter Drucker
