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As to the idea that advertising motivates people, remember the Edsel.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Ideas
People
Motivates
Advertising
Idea
Business
Remember

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Do the right things instead of trying to do everything right.
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Everything must degenerate into work if anything is to happen.
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We do not need more laws . No country suffers from a shortage of laws. We need a new model .
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The subordinate's job is not to reform or reeducate the boss, not to make him conform to what the business schools or the management book say bosses should be like. It is to enable a particular boss to perform as a unique individual.
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You cannot build performance on weaknesses. You can build only on strengths.
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What's measured improves
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Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.
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Most of what we call management consists of making it difficult for people to get their work done.
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(Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss
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We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.
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We can't make people better by trying to eliminate their weaknesses, but we can help then perform better by building on their strengths.
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Leadership is all about getting results.
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No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.
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The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?
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You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
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A man should never be appointed into a managerial position if his vision focuses on people's weaknesses rather than on their strengths.
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Leadership is not rank, privileges, title or money. It is responsibility.
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If general perception changes from seeing the glass as 'half-full' to seeing it as 'half empty' there are major innovative opportunities.
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[T]hroughout the ages to be educated meant to be unproductive.... our word school - and its equivalent in all European languages - derives from a Greek word meaning leisure.
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Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.
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