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As to the idea that advertising motivates people, remember the Edsel.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Motivates
Advertising
Idea
Business
Remember
Ideas
People
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Plans are only good intentions unless they immediately degenerate into hard work.
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The job of a professional manager is not to like people. It is not to change people. It is to put their strengths to work.
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The true business of every company is to make and keep customers.
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Don't take on things you don't believe in and that you yourself are not good at. Learn to say no. Effective leaders match the objective needs of their company with the subjective competencies. As a result, they get an enormous amount of things done fast.
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Objectives are not commands they are commitments.
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Our job in life is to make a positive difference, not prove we're right.
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Brilliant men are often strikingly ineffectual. They fail to realize that the brilliant insight is not by itself achievement. They never have learned that insights become effectiveness only through hard systematic work.
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We always remember best the irrelevant.
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A success that has outlived its usefulness may, in the end, be more damaging than failure.
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The purpose of information is not knowledge. It is being able to take the right action.
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Adequacy is the enemy of excellence.
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Success? Odd as it seems, you will achieve the greates results in business and career if you drop the word 'achievement' from your vocabulary and replace it with 'contribution'.
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With Christianity, freedom and equality became the two basic concepts of Europe they are themselves Europe.
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Most of what we call management consists of making it difficult for people to get their work done.
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The large organization has to learn to innovate, or it won't survive.
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Use feedback analysis to identify your strengths. Then go to work on improving your strengths. Identify and eliminate bad habits that hinder the full development of your strengths. Figure out what you should do and do it. Finally, decide what you should not do.
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One cannot hire a hand the whole man always comes with it.
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Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.
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The single minded ones, the monomaniacs, are the only true achievers
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Without institution there is no management. But without management there is no institution.
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