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As to the idea that advertising motivates people, remember the Edsel.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Advertising
Idea
Business
Remember
Ideas
People
Motivates
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Plastic moments are those periods that overlap when the old has gone but the new has not yet arrived and when the course of history is more open to being shaped and steered than any other time.
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And no matter how serious an environmental problem the automobile poses in today's big city, the horse was dirtier, smelled worse, killed and maimed more people, and congested the streets just as much.
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The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.
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What is the major problem? It is fundamentally the confusion between effectiveness and efficiency that stands between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
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The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.
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Never ask who's right. Start out by asking what is right. And you find that out by listening to dissenting, disagreeing opinions.
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To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect.
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What can I contribute that will significantly affect the performance and the results of the institution I serve?
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Understanding our strengths, articulating our values, knowing where we belong -- these are also essential to addressing one of the great challenges of organizations: improving the abysmally low productivity of knowledge workers.
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People in any organization, including bureaucrats and politicians, are always attached to the obsolete the obsolescent the things that should have worked but didn't the things that once were productive and no longer are.
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To survive and succeed, every organization will have to turn itself into a change agent
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Most people think they know what they are good at. They are usually wrong... And yet, a person can perform only from strength.
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Knowledge applied is productivity.
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The purpose of information is not knowledge. It is being able to take the right action.
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