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As to the idea that advertising motivates people, remember the Edsel.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Ideas
People
Motivates
Advertising
Idea
Business
Remember

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Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
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The need to manage oneself is creating a revolution in human affairs.
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Some of the best business and nonprofit CEOs I've worked with over a sixty-five-year consulting career were not stereotypical leaders. They were all over the map in terms of their personalities, attitudes, values, strengths, and weaknesses.
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To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect.
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One cannot hire a hand the whole man always comes with it.
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The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
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One has to make a decision when a condition is likely to degenerate if nothing is done.
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We do not need more laws . No country suffers from a shortage of laws. We need a new model .
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...because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence.
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The talk you hear about adapting to change is not only stupid, it's dangerous. The only way you can manage change is to create it.
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The purpose of a business is to create a customer.
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The job of a professional manager is not to like people. It is not to change people. It is to put their strengths to work.
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The fruit of your work grows on other people's trees
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If you want to predict the future create it.
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That the government's power under the Taft-Hartley Act to stop a strike by injunction so clearly strengthens the hand of the employer-even though it is used only when a strike threatens the national health, welfare, or safety-is a grave blemish and explains much of union resistance to the Act.
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It has been said, and only half in jest, that a tough, professionally led union is a great force for improving management performance. It forces the manager to think about what he is doing and to be able to explain his actions and behavior.
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A primary task of management in the developed countries in the decades ahead will be to make knowledge productive.
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An organization which just perpetuates today's level of vision, excellence, and accomplishment has lost the capacity to adapt.
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The essence of management is to make knowledge productive.
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In the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
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