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As to the idea that advertising motivates people, remember the Edsel.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Idea
Business
Remember
Ideas
People
Motivates
Advertising
More quotes by Peter Drucker
In todays economy, the most important resource is no longer labor, capital or land it is knowledge
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The only things that evolve by themselves in an organization are disorder, friction and malperformance.
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Every success creates new opportunities. So does every failure.
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The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.
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Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
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Adequacy is the enemy of excellence.
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You cannot prevent a major catastrophe, but you can build an organization that is battle-ready, where people trust one another. In military training, the first rule is to instill soldiers with trust in their officers - because without trust, they won't fight.
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The best plan is only a plan... unless it degerates into work.
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The 1st question the effective decision-maker asks is: 'Is this a generic situation or an exception?'
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Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.
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A primary task of management in the developed countries in the decades ahead will be to make knowledge productive.
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Don't take on things you don't believe in and that you yourself are not good at. Learn to say no. Effective leaders match the objective needs of their company with the subjective competencies. As a result, they get an enormous amount of things done fast.
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During periods of discontinuous, abrupt change, the essence of adaptation involves a keen sensitivity to what should be abandoned - not what should be changed or introduced. A willingness to depart from the familiar has distinct survival value.
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The greatest change in corporate culture - and the way business is being conducted - may be the accelerated growth of relationships based... on partnership.
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Fortunately or unfortunately, the one predictable thing in any organization is the crisis. That always comes. That's when you do depend on the leader: The job of the leader is to build an organization that is battle-ready, that has high morale, that knows how to behave, that trusts itself, and where people trust one another.
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Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.
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Trust is congruence between what you say and what you do.
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When a resource is scarce, you increase its yield.
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There's an enormous number of managers who have retired on the job.
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The purpose of a business is to create a customer.
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