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Keep your eye on the task, not on yourself. The task matters, and you are a servant
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Matter
Servant
Task
Tasks
Matters
Eye
Keep
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The true business of every company is to make and keep customers.
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People in any organization, including bureaucrats and politicians, are always attached to the obsolete the obsolescent the things that should have worked but didn't the things that once were productive and no longer are.
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Every organization must be prepared to abandon everything it does to survive in the future.
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Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.
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To survive and succeed, every organization will have to turn itself into a change agent
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Time is the scarcest resource.
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Decision making is the specific executive task.
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Brilliant men are often strikingly ineffectual. They fail to realize that the brilliant insight is not by itself achievement. They never have learned that insights become effectiveness only through hard systematic work.
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The tool user, provided the tool is made well, need not, and indeed should not, know anything about the tool.
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One has to make a decision when a condition is likely to degenerate if nothing is done.
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There's no such thing as knowledge management there are only knowledgeable people. Information only becomes knowledge in the hands of someone who knows what to do with it.
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If the feudal knight was the clearest embodiment of society in the early Middle Ages, and the bourgeois under Capitalism, the educated person will represent society in the post-capitalist society in which knowledge has become the central resource.
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Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.
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Businesses are not paid to reform customers. They are paid to satisfy customers.
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What can I contribute that will significantly affect the performance and the results of the institution I serve?
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The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.
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We have tried to substitute mass for purpose. We have tried to regain military potency of defense by making it gigantic, unwieldy, complex. It never works.
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Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
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Communism is evil. Its driving forces are the deadly sins of envy and hatred.
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Leadership is not rank, privileges, title or money. It is responsibility.
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