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Marketing is the distinguishing, unique function of the business.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Distinguishing
Marketing
Function
Unique
Business
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Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
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Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for force. It means the substitution of responsibility for obedience to rank, and of authority of performance for the authority of rank.
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What's absolutely unforgivable is the financial benefit top management people get for laying off people. There's no excuse for it. No justification. No explanation. This is morally and socially unforgivable, and we'll pay a very nasty price.
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The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.
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You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
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The true business of every company is to make and keep customers.
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Many studies of research scientists have shown that achievement (at least below the genius level of an Einstein, Bohr, or a Planck) depends less on ability in doing research than on the courage to go after opportunity.
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Most people think they know what they are good at. They are usually wrong... And yet, a person can perform only from strength.
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The world political system is till based on the concept of the national sovereign state. For the first time therefore, in three hundred years economy and sovereignty are becoming divorced from each other.
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Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.
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Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
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The experience of the human race indicates strongly that the only person in abundant supply is the universal incompetent.
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In the modern corporation the decisive power, that of the managers , is derived from no one but the managers themselves controlled by nobody and nothing and responsible to no one. It is in the most literal sense unfounded, unjustified, uncontrolled and irresponsible power.
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