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Marketing is the distinguishing, unique function of the business.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Unique
Business
Distinguishing
Marketing
Function
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Ideas are like frog eggs: you've got to lay a thousand to hatch one.
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There is no perfect strategic decision. One always has to pay a price. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation - and a risk.
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And no matter how serious an environmental problem the automobile poses in today's big city, the horse was dirtier, smelled worse, killed and maimed more people, and congested the streets just as much.
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One has to make a decision when a condition is likely to degenerate if nothing is done.
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The company is not and must never claim to be home, family, religion, life or fate for the individual. It must never interfere in his private life or his citizenship. He is tied to the company through a voluntary and cancellable employment contract, not through some mystical or indissoluble bond.
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No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.
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Our most important education system is in the employees' own organization.
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Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes - it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.
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Managers are the basic and scarcest resource of any business enterprise.
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The fruit of your work grows on other people's trees
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Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.
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Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for force. It means the substitution of responsibility for obedience to rank, and of authority of performance for the authority of rank.
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There are no creeds in mathematics.
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As to the idea that advertising motivates people, remember the Edsel.
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All companies are service companies some also manufacture products.
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A primary task of management in the developed countries in the decades ahead will be to make knowledge productive.
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The need to manage oneself is creating a revolution in human affairs.
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