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Objectives are not commands they are commitments.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Commitments
Commands
Objectives
Command
Commitment

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Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
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Success always obsoletes the very behavior that achieved it.
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Political freedom is neither easy nor automatic, neither pleasant nor secure. It is the responsibility of the individual for the decisions of society as if they were his own decisions-as in moral truth and accountability they are.
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It is easier to raise the performance of one leader than it is to raise the performance of a whole mass.
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Education can no longer be the sole property of the state.
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The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.
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I would hope that American managers-indeed, managers worldwide-continue to appreciate what I have been saying almost from day one: that management is so much more than exercising rank and privilege, that it is much more than making deals. Management affects people and their lives.
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Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
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Institutions mistake good intentions for objectives. They say health care that's an intention, not an objective.
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Plans are worthless, but planning is invaluable.
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Most innovators are successful to the extent to which they define risks and confine them.
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The fruit of your work grows on other people's trees
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If a business is to be considered a continuous process, instead of a series of disjointed stop-and-go events, then the economic universe in which a business operates-and all the major events within it-must have rhyme, rhythm, or reason.
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No other area offers richer opportunities for successful innovation than the unexpected success.
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Leadership is all about getting results.
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Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes - it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.
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Entrepreneurship is neither a science nor an art. It is a practice.
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An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.
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Organizationally what is required - and evolving - is systems management.
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