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Objectives are not commands they are commitments.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Command
Commitment
Commitments
Commands
Objectives

More quotes by Peter Drucker

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To make a living is no longer enough. Work also has to make a life.
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The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.
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Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
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You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
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The days of the 'intuitive' manager are numbered.
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Mission defines strategy, and strategy defines structure.
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The correct assumption is that what individuals have learned by age twenty-one will begin to become obsolete five to ten years later and will have to be replaced-or at least refurbished-by new learning, new skills, new knowledge.
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And no matter how serious an environmental problem the automobile poses in today's big city, the horse was dirtier, smelled worse, killed and maimed more people, and congested the streets just as much.
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Never ask who's right. Start out by asking what is right. And you find that out by listening to dissenting, disagreeing opinions.
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Accept the fact that we have to treat almost anybody as a volunteer.
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The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.
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Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.
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(Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss
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Nobody can predict the future the idea is to have a firm grasp of the present.
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Any organisation develops people it either forms them or deforms them.
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It has been said, and only half in jest, that a tough, professionally led union is a great force for improving management performance. It forces the manager to think about what he is doing and to be able to explain his actions and behavior.
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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?
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Education can no longer be the sole property of the state.
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If you have too many problems, maybe you should get out of business. There is no law that says a company must last forever.
Peter Drucker
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Keep your eye on the task, not on yourself. The task matters, and you are a servant
Peter Drucker