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Objectives are not commands they are commitments.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Command
Commitment
Commitments
Commands
Objectives

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To make the future demands courage. It demands work. But it also demands faith.
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The experience of the human race indicates strongly that the only person in abundant supply is the universal incompetent.
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The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
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The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron for logic is essentially stupid.
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It’s up to you to carve out your place, to know when to change course, and to keep yourself engaged and productive during a work life that may span some 50 years.
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Leaders shouldn?t attach moral significance to their ideas: Do that, and you can?t compromise.
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Most of what you hear about entrepreneurshi p is all wrong. It's not magic it's not mysterious and it has nothing to do with genes. It's a discipline and, like any discipline, it can be learned.
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Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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When Henry Ford said, The customer can have a car in any color as long as it's black, he was not joking.
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Cultivate a deep understanding of yourself - not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. Because only when you operate from strengths can you achieve true excellence.
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People who need certainty are unlikely to make good entrepreneurs.
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We know nothing about motivation. All we can do is write books about it.
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A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.
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There are usually half a dozen right answers to what needs to be done. Yet, unless a person makes the risky and controversial choice of only one, he will achieve nothing.
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Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.
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The moment people talk of implementing instead of doing, and of finalizing instead of finishing, the organization is already running a fever.
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One does not start with facts. One starts with opinions.
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An employer has no business with a man's personality... The task is not to change personality, but to enable a person to achieve and to perform.
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The best plan is only a plan... unless it degerates into work.
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