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You can't manage what you don't measure.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Measure
Manage

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Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.
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If a business is to be considered a continuous process, instead of a series of disjointed stop-and-go events, then the economic universe in which a business operates-and all the major events within it-must have rhyme, rhythm, or reason.
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The world economy is not yet a community--not even an economic community...Yet the existence of the global shopping center is a fact that cannot be undone. The vision of an economy for all will not be forgotten again.
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There are only two things in a business that make money - innovation and marketing, everything else is cost.
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Knowledge applied is productivity.
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A fundamental responsibility of leadership is make sure that everybody knows the mission, understands it, lives it.
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There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.
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Any organisation develops people it either forms them or deforms them.
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Fortunately or unfortunately, the one predictable thing in any organization is the crisis. That always comes. That's when you do depend on the leader: The job of the leader is to build an organization that is battle-ready, that has high morale, that knows how to behave, that trusts itself, and where people trust one another.
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We can ill afford to have activities conducted as non-profit, that is, as activities that devour capital rather than form it, if they can be organized as activities that form capital, as activities that make a profit.
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To make a living is no longer enough. Work also has to make a life.
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The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.
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Do not measure your life by your goals but what you are doing to achieve them.
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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?
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There's nothing so useless than executing a task efficiently when it actually never should have been executed at all.
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Loafing is easy, but leisure is difficult.
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To make the future demands courage. It demands work. But it also demands faith.
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Decision making is the specific executive task.
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The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron for logic is essentially stupid.
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Profit is not a cause but a result-
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