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Businesses are not paid to reform customers. They are paid to satisfy customers.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Satisfy
Businesses
Reform
Customers
Paid
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Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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You cannot prevent a major catastrophe, but you can build an organization that is battle-ready, where people trust one another. In military training, the first rule is to instill soldiers with trust in their officers - because without trust, they won't fight.
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Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'
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The only thing we know about the future is that it will be different.
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More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.
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When a resource is scarce, you increase its yield.
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Entrepreneurship is neither a science nor an art. It is a practice.
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Don't solve problems. Pursue opportunities.
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To make a living is no longer enough. Work also has to make a life.
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The area in which the executive first encounters the challenge of strength is in staffing. The effective executive fills positions and promotes on the basis of what a man can do. He does not make staffing decisions to minimize weaknesses but to maximize strength.
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Teaching 23-year-olds in an MBA programme strikes me as largely a waste of time. They lack the background of experience. You can teach them skills - accounting and what have you - but you can't teach them management.
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To survive and succeed, every organization will have to turn itself into a change agent
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The best way to predict the future is to create it.
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The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.
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Leadership is all about getting results.
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Doing the right thing is more important than doing the thing right.
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The concept of profit maximization is, in fact, meaningless.
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With Christianity, freedom and equality became the two basic concepts of Europe they are themselves Europe.
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Every success creates new opportunities. So does every failure.
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