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To survive and succeed, every organization will have to turn itself into a change agent
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Succeed
Turn
Turns
Change
Every
Agent
Agents
Survive
Organization
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We know nothing about motivation. All we can do is write books about it.
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The only thing we know about the future is that it will be different.
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You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
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Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.
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Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.
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As to the idea that advertising motivates people, remember the Edsel.
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Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
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Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.
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There is nothing worse than doing the wrong thing well.
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Loafing is easy, but leisure is difficult.
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The fewer data needed, the better the information. And an overload of information, that is, anything much beyond what is truly needed, leads to information blackout. It does not enrich, but impoverishes.
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Plans are worthless, but planning is invaluable.
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We live in an age of unprecedented opportunity: If you’ve got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out.
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The essence of management is to make knowledge productive.
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People who need certainty are unlikely to make good entrepreneurs.
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One has to make a decision when a condition is likely to degenerate if nothing is done.
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The large organization has to learn to innovate, or it won't survive.
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Any organisation develops people it either forms them or deforms them.
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One of the great movements in my lifetime among educated people is the need to commit themselves to action. Most people are not satisfied with giving money we also feel we need to work.
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