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Doing the right thing is more important than doing the thing right.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Thing
Business
Right
Important

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Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results all the rest are 'costs'.
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All good strategy eventually degenerates into work.
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Systematic change requires a willingness to look on change as an opportunity.
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There is one qualification the manager cannot acquire but must bring to the task. It is not genius it is character.
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Success always obsoletes the very behavior that achieved it.
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What's absolutely unforgivable is the financial benefit top management people get for laying off people. There's no excuse for it. No justification. No explanation. This is morally and socially unforgivable, and we'll pay a very nasty price.
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Planning is actually incompatible with an entrepreneurial society and economy. Planning is the kiss of death of entrepreneurship.
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A success that has outlived its usefulness may, in the end, be more damaging than failure.
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There is an unbroken chain of opposition to the introduction of economic freedom and to the capitalist autonomy of the economic sphere... In every case the opposition could only be overcome - peacefully or by force - because of the promise of capitalism to establish equality... That this promise was an illusion we all know.
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Change is the norm unless an organization sees that its task is to lead change, that organization will not survive.
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Efficiency, which is doing things right, is irrelevant until you work on the right things.
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We know nothing about motivation. All we can do is write books about it.
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The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, If we assign this general to lead this base, what do we expect him to accomplish?
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The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
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Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
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The honest work of yesterday has lost its social status, its social esteem.
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As a manager you're paid to be uncomfortable. If you're comfortable, it's a sure sign you're doing things wrong.
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The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.
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