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If you want it, measure it. If you can't measure it, forget it.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Measure
Leadership
Forget

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[T]hroughout the ages to be educated meant to be unproductive.... our word school - and its equivalent in all European languages - derives from a Greek word meaning leisure.
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The only skill that will be important in the 21st century is the skill of learning new skills.Everythi ng else will become obsolete over time.
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Absolute size by itself is no indicator of success and achievement, let alone of managerial competence. Being the right size is.
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Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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There is nothing worse than doing the wrong thing well.
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The company is not and must never claim to be home, family, religion, life or fate for the individual. It must never interfere in his private life or his citizenship. He is tied to the company through a voluntary and cancellable employment contract, not through some mystical or indissoluble bond.
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The correct assumption is that what individuals have learned by age twenty-one will begin to become obsolete five to ten years later and will have to be replaced-or at least refurbished-by new learning, new skills, new knowledge.
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Inside an organization there are only cost centers. The only profit center is a customer whose check has not bounced.
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Spontaneity is an infinite number of rehearsed possibilities.
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The honest work of yesterday has lost its social status, its social esteem.
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Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.
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Businesses are not paid to reform customers. They are paid to satisfy customers.
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It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.
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In a rural society communities are given for the individual. Community is a fact, whether family or religion, social class or caste.
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Marketing is the distinguishing, unique function of the business.
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A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.
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Ideas are like frog eggs: you've got to lay a thousand to hatch one.
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You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable.
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Don't try to innovate for the future. Innovate for the present!
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