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Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results all the rest are 'costs'.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Results
Marketing
Create
Customers
Purpose
Innovation
Business
Basic
Two
Function
Functions
Cost
Customer
Produce
Costs
Rest
Enterprise
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That the government's power under the Taft-Hartley Act to stop a strike by injunction so clearly strengthens the hand of the employer-even though it is used only when a strike threatens the national health, welfare, or safety-is a grave blemish and explains much of union resistance to the Act.
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Our job in life is to make a positive difference, not prove we're right.
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The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.
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I find more and more executives less and less well informed about the outside world, if only because they believe that the data on the computer printouts are ipso facto information.
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If you're not living life on the edge, you're taking up too much space. The best way to predict the future is to create it.
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There is a point of complexity beyond which a business is no longer manageable.
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The productivity of work is not the responsibility of the worker but of the manager.
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Vision without execution is delusion. The joy is in the results
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No one learns as much about a subject as one who is forced to teach it.
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Use feedback analysis to identify your strengths. Then go to work on improving your strengths. Identify and eliminate bad habits that hinder the full development of your strengths. Figure out what you should do and do it. Finally, decide what you should not do.
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There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.
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As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.
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To be a manager requires more than a title, a big office, and other outward symbols of rank. It requires competence and performance of a high order.
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for force. It means the substitution of responsibility for obedience to rank, and of authority of performance for the authority of rank.
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Keep your eye on the task, not on yourself. The task matters, and you are a servant
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Don't take on things you don't believe in and that you yourself are not good at. Learn to say no. Effective leaders match the objective needs of their company with the subjective competencies. As a result, they get an enormous amount of things done fast.
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An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.
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