Quote

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results all the rest are 'costs'.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Cost
Customer
Produce
Costs
Rest
Enterprise
Results
Marketing
Create
Customers
Purpose
Innovation
Business
Basic
Two
Function
Functions

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Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
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We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.
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Elephants have a hard time adapting. Cockroaches outlive everything.
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Fascism is the result of the collapse of Europe's spiritual and social order... catastrophes broke through the everyday routine which makes men accept existing forms, institutions and tenets as unalterable natural laws. They suddenly exposed the vacuum behind the facade of society.
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As a manager you're paid to be uncomfortable. If you're comfortable, it's a sure sign you're doing things wrong.
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The days of the 'intuitive' manager are numbered.
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Success? Odd as it seems, you will achieve the greates results in business and career if you drop the word 'achievement' from your vocabulary and replace it with 'contribution'.
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We have only one alternative: either to build a functioning industrial society or see freedom itself disappear in anarchy and tyranny.
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