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Do not measure your life by your goals but what you are doing to achieve them.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Life
Goals
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Goal
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Decision making is the specific executive task.
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There are companies that are good at improving what they're already doing. There are companies that are good at extending what they're doing. And finally there are companies that are good at innovation. Every large company has to be able to do all three - improve, extend, and innovate - simultaneously.
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Working with people is difficult, but not impossible.
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If you have too many problems, maybe you should get out of business. There is no law that says a company must last forever.
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Spontaneity is an infinite number of rehearsed possibilities.
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Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
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Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.
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Culture eats Christianity for breakfast.
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No financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real.
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True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, What do we want to sell? It asks, What does the customer want to buy?
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What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
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Strong people have strong weaknesses.
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The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.
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For new technology to replace old, it has to have at least ten times the benefit.
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Marketing is the distinguishing, unique function of the business.
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Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
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Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.
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Brilliant men are often strikingly ineffectual. They fail to realize that the brilliant insight is not by itself achievement. They never have learned that insights become effectiveness only through hard systematic work.
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Success in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.
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When Henry Ford said, The customer can have a car in any color as long as it's black, he was not joking.
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