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The purpose of a business is to create a customer.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Satisfaction
Motivational
Create
Purpose
Business
Retention
Customer
Customers
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Accept the fact that we have to treat almost anybody as a volunteer.
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Conductors do not know how the oboe does its work, but they know what the oboe should contribute.
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The company is not and must never claim to be home, family, religion, life or fate for the individual. It must never interfere in his private life or his citizenship. He is tied to the company through a voluntary and cancellable employment contract, not through some mystical or indissoluble bond.
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If a manager spends more than 10 percent of his time on human relations the group is probably too large.
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As to the idea that advertising motivates people, remember the Edsel.
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Loafing is easy, but leisure is difficult.
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Nothing is less productive than to make more efficient what should not be done at all.
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If a business is to be considered a continuous process, instead of a series of disjointed stop-and-go events, then the economic universe in which a business operates-and all the major events within it-must have rhyme, rhythm, or reason.
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Ideas are cheap and abundant what is of value is the effective placement of those ideas into situations that develop into action.
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No financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real.
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Decision making is the specific executive task.
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The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.
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The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, If we assign this general to lead this base, what do we expect him to accomplish?
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Every enterprise is learning and teaching institution. Training and development must be built into it on all levels, training and development that never stop.
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The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.
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Leaders shouldn?t attach moral significance to their ideas: Do that, and you can?t compromise.
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Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.
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Most of what we call management consists of making it difficult for people to get their work done.
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Increasingly, politics is not about who gets what, when, how but about values, each of them considered to be absolute. Politics is about the right to life...It is about the environment. It is about gaining equality for groups alleged to be oppressed...None of these issues is economic. All are fundamentally moral.
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Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
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