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The purpose of a business is to create a customer.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Customer
Customers
Satisfaction
Motivational
Create
Purpose
Business
Retention
More quotes by Peter Drucker
The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.
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You can't manage what you don't measure.
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The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?
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We always remember best the irrelevant.
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The really important things are said over cocktails and are never done.
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Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.
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When Henry Ford said, The customer can have a car in any color as long as it's black, he was not joking.
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The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.
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Teaching 23-year-olds in an MBA programme strikes me as largely a waste of time. They lack the background of experience. You can teach them skills - accounting and what have you - but you can't teach them management.
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The area in which the executive first encounters the challenge of strength is in staffing. The effective executive fills positions and promotes on the basis of what a man can do. He does not make staffing decisions to minimize weaknesses but to maximize strength.
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A success that has outlived its usefulness may, in the end, be more damaging than failure.
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Do the right things instead of trying to do everything right.
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There is an unbroken chain of opposition to the introduction of economic freedom and to the capitalist autonomy of the economic sphere... In every case the opposition could only be overcome - peacefully or by force - because of the promise of capitalism to establish equality... That this promise was an illusion we all know.
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In a rural society communities are given for the individual. Community is a fact, whether family or religion, social class or caste.
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People in any organization, including bureaucrats and politicians, are always attached to the obsolete the obsolescent the things that should have worked but didn't the things that once were productive and no longer are.
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The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.
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An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.
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The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, If we assign this general to lead this base, what do we expect him to accomplish?
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Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company cannot afford, and even the smallest business need not run.
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Knowledge applied is productivity.
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