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Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Make
Decisions
Dangerous
Discussions
Mistake
Senior
Decision
Executives
Making
Assume
Business
Discussion
Reality
Assuming
Matter
Management

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Growth that adds volume without improving productivity is fat. Growth that diminishes productivity is cancer.
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There is the general belief that the corporation income tax is a tax on the rich and on the fat cats. But with pension funds owning 30% of American large business-and soon to own 50%-the corporation income tax, in effect, eases the load on those in top income brackets and penalizes the beneficiaries of pension funds.
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Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.
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Businesses are not paid to reform customers. They are paid to satisfy customers.
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Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.
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The task of leadership is to create an alignment of strengths so strong that it makes the system's weaknesses irrelevant.
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One cannot manage change. One can only be ahead of it.
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Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
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The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron for logic is essentially stupid.
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The only thing we know about the future is that it will be different.
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The computer, being a mechanical moron, can handle only quantifiable data.
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The purpose of a business is to create a customer.
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Our society has become an employee society.
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What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
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Capitalism is being attacked not because it is inefficient or misgoverned but because it is cynical. And indeed a society based on the assertion that private vices become public benefits cannot endure, no matter how impeccable its logic, no matter how great its benefits.
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Don't solve problems. Pursue opportunities.
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There's an enormous number of managers who have retired on the job.
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The best plan is only a plan... unless it degerates into work.
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The correct assumption is that what individuals have learned by age twenty-one will begin to become obsolete five to ten years later and will have to be replaced-or at least refurbished-by new learning, new skills, new knowledge.
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With Christianity, freedom and equality became the two basic concepts of Europe they are themselves Europe.
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