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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Well
Sells
Marketers
Customers
Fits
Product
Customer
Fit
Loyalty
Service
Marketing
Products
Aim
Understand
Advertising
Wells
Educational
Retention
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Plans are worthless, but planning is invaluable.
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Nobody can predict the future the idea is to have a firm grasp of the present.
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If you want it, measure it. If you can't measure it, forget it.
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Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.
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The purpose of information is not knowledge. It is being able to take the right action.
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We do not need more laws . No country suffers from a shortage of laws. We need a new model .
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Use feedback analysis to identify your strengths. Then go to work on improving your strengths. Identify and eliminate bad habits that hinder the full development of your strengths. Figure out what you should do and do it. Finally, decide what you should not do.
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The dilemma of modern society: the conflict between the need for capital formation at a high rate and the popular condemnation of interest and dividends as unearned income and capitalist, if not as sinful and wicked.
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People who need certainty are unlikely to make good entrepreneurs.
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Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
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Our most important education system is in the employees' own organization.
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Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.
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