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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Service
Marketing
Products
Aim
Understand
Advertising
Wells
Educational
Retention
Well
Sells
Marketers
Customers
Fits
Product
Customer
Fit
Loyalty
More quotes by Peter Drucker
What's absolutely unforgivable is the financial benefit top management people get for laying off people. There's no excuse for it. No justification. No explanation. This is morally and socially unforgivable, and we'll pay a very nasty price.
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The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?
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If socialism is defined as ownership of the means of production--and this is both the orthodox and the only rigorous definition--then the United States is the first truly Socialist country.
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Systematic change requires a willingness to look on change as an opportunity.
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Accept the fact that we have to treat almost anybody as a volunteer.
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...because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence.
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There are usually half a dozen right answers to what needs to be done. Yet, unless a person makes the risky and controversial choice of only one, he will achieve nothing.
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The only things that evolve by themselves in an organization are disorder, friction and malperformance.
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We know nothing about motivation. All we can do is write books about it.
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Time is the scarcest resource and unless it is managed nothing else can be managed.
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Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
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We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see change as altering the order... We see change as being order itself - indeed the only order we can comprehend today is a dynamic, a moving, a changing one.
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Without institution there is no management. But without management there is no institution.
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Knowledge has become the key economic resource and the dominant-and perhaps even the only-source of competitive advantage.
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If a business is to be considered a continuous process, instead of a series of disjointed stop-and-go events, then the economic universe in which a business operates-and all the major events within it-must have rhyme, rhythm, or reason.
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The individual needs the return to spiritual values, for he can survive in the present human situation only by reaffirming that man is not just a biological and psychological being but also a spiritual being, that is creature, and existing for the purposes of his Creator and subject to Him.
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To be a manager requires more than a title, a big office, and other outward symbols of rank. It requires competence and performance of a high order.
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I find more and more executives less and less well informed about the outside world, if only because they believe that the data on the computer printouts are ipso facto information.
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Leadership is not rank, privileges, title or money. It is responsibility.
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