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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
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Advertising
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Well
Sells
Marketers
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Service
Marketing
Products
Aim
More quotes by Peter Drucker
Fortunately or unfortunately, the one predictable thing in any organization is the crisis. That always comes. That's when you do depend on the leader: The job of the leader is to build an organization that is battle-ready, that has high morale, that knows how to behave, that trusts itself, and where people trust one another.
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The most important decisions in organizations are people decisions, and yet only the military, and only recently, has begun to ask, If we assign this general to lead this base, what do we expect him to accomplish?
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All good strategy eventually degenerates into work.
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The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.
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The individual needs the return to spiritual values, for he can survive in the present human situation only by reaffirming that man is not just a biological and psychological being but also a spiritual being, that is creature, and existing for the purposes of his Creator and subject to Him.
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The purpose of an organization is to enable ordinary humans beings to do extraordinary things.
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What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
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The purpose of a business is to create a customer.
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Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
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As with every phenomenon of the objective universe, the first step toward understanding work is to analyze it.
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Don't try to innovate for the future. Innovate for the present!
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To be a manager requires more than a title, a big office, and other outward symbols of rank. It requires competence and performance of a high order.
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The individual is the central, rarest, most precious capital resource of our society.
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Marketing is the distinguishing, unique function of the business.
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The enterprise, by definition, must be capable of producing more or better than all the resources that comprise it.
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We've spent the last 30 years focusing on the T in IT, and we'll spend the next 30 years focusing on the I.
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If a manager spends more than 10 percent of his time on human relations the group is probably too large.
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Working with people is difficult, but not impossible.
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Successful people know they need to get many things done-and done effectively. Therefore, they concentrate their time and energy on doing one thing at a time-and on doing first things firs.
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Systematic change requires a willingness to look on change as an opportunity.
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