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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Wells
Educational
Retention
Well
Sells
Marketers
Customers
Fits
Product
Customer
Fit
Loyalty
Service
Marketing
Products
Aim
Understand
Advertising
More quotes by Peter Drucker
Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.
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If a manager spends more than 10 percent of his time on human relations the group is probably too large.
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Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
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The best plan is only a plan... unless it degerates into work.
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One does not manage people. The task is to lead people.
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You cannot build performance on weaknesses. You can build only on strengths.
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The large organization has to learn to innovate, or it won't survive.
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The essence of management is to make knowledge productive.
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The area in which the executive first encounters the challenge of strength is in staffing. The effective executive fills positions and promotes on the basis of what a man can do. He does not make staffing decisions to minimize weaknesses but to maximize strength.
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The experience of the human race indicates strongly that the only person in abundant supply is the universal incompetent.
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Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.
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The company is not and must never claim to be home, family, religion, life or fate for the individual. It must never interfere in his private life or his citizenship. He is tied to the company through a voluntary and cancellable employment contract, not through some mystical or indissoluble bond.
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Efficiency, which is doing things right, is irrelevant until you work on the right things.
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Leadership is all about getting results.
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If socialism is defined as ownership of the means of production--and this is both the orthodox and the only rigorous definition--then the United States is the first truly Socialist country.
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Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
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Adequacy is the enemy of excellence.
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Of those things that would make a difference, which are right for me?
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Objectives are not commands they are commitments.
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Doing the right thing is more important than doing the thing right.
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