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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Understand
Advertising
Wells
Educational
Retention
Well
Sells
Marketers
Customers
Fits
Product
Customer
Fit
Loyalty
Service
Marketing
Products
Aim

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That people even in well paid jobs choose ever earlier retirement is a severe indictment of our organizations - not just business, but government service, the universities. These people don't find their jobs interesting.
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Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
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Follow effective action with quiet reflection.
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Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
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Working with people is difficult, but not impossible.
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Increasingly, politics is not about who gets what, when, how but about values, each of them considered to be absolute. Politics is about the right to life...It is about the environment. It is about gaining equality for groups alleged to be oppressed...None of these issues is economic. All are fundamentally moral.
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We know nothing about motivation. All we can do is write books about it.
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Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.
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What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
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Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
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The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.
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The subordinate's job is not to reform or reeducate the boss, not to make him conform to what the business schools or the management book say bosses should be like. It is to enable a particular boss to perform as a unique individual.
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Far too much reorganization goes on all the time. Organizitis is like a spastic colon.
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Success? Odd as it seems, you will achieve the greates results in business and career if you drop the word 'achievement' from your vocabulary and replace it with 'contribution'.
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It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.
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To make the future demands courage. It demands work. But it also demands faith.
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The individual is the central, rarest, most precious capital resource of our society.
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Conductors do not know how the oboe does its work, but they know what the oboe should contribute.
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