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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
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Peter Drucker
Age: 95 †
Born: 1909
Born: November 19
Died: 2005
Died: November 11
Author
Businessperson
Columnist
Economist
Journalist
Lawyer
Philosopher
Sculptor
University Teacher
Writer
Vienna
Austria
Peter F. Drucker
Peter Ferdinand Drucker
Well
Sells
Marketers
Customers
Fits
Product
Customer
Fit
Loyalty
Service
Marketing
Products
Aim
Understand
Advertising
Wells
Educational
Retention
More quotes by Peter Drucker
In the Western tradition, we have focused on teaching as a skill and forgotten what Socrates knew: teaching is a gift, learning is a skill.
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Political freedom is neither easy nor automatic, neither pleasant nor secure. It is the responsibility of the individual for the decisions of society as if they were his own decisions-as in moral truth and accountability they are.
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Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
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The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let the successor run the company.
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The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.
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The society of organizations is new-only seventy years ago employees were a small minority in every society.
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The more successful the unit, the more difficult it is to make sure that the large company doesn't put the same expectations on it as it does for the rest of the company. When it's a new venture, whether it's outside or inside the business, it's a child. And you don't put a 40-pound pack on a 6-year-old's back when you take her hiking.
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Success in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.
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The Pertinent Question is NOT how to do things right - but how to find the right things to do, and to concentrate resources and efforts on them.
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No single piece of macroeconomic advice given by the experts to their government has ever had the results predicted.
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If a manager spends more than 10 percent of his time on human relations the group is probably too large.
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...because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence.
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As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.
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The job of a professional manager is not to like people. It is not to change people. It is to put their strengths to work.
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I find more and more executives less and less well informed about the outside world, if only because they believe that the data on the computer printouts are ipso facto information.
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Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.... Our motto seems to be, Let's do a little bit of everything.
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When the business grows, the person who founded it is incredibly busy. Rapid growth puts an enormous strain on a business. You outgrow your production facilities. You outgrow your management capabilities.
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