For me marketing is about how to present a project.

The great thing about the electronic music scene is that everybody can be part of it either by dancing, DJing, or organizing a party.

There are some things that you have to consider when using MySpace, and a lot of big labels don't do this.

Some people started to call me the King of No because with Daft Punk we were saying no to everything.

At the time, in 1996, an electronic band signing with a major label was something new, at least in France. Daft Punk knew that this meant a marathon of promotion, TV appearances, etc. To protect themselves and to be discrete, they came up with the masks and, three years later, the robot helmets.

I got introduced to the rave scene in 1992. At the time I was into skateboarding I listened to a little hip-hop but was mainly into heavy metal and grunge.

To me a lot of electronic music out there is too serious. I'm a bit fed up with DJs who take themselves too seriously and don't smile.

Daft Punk and I belong to the Generation 75. We were born in 1975, so we are somewhat in the middle of the rebellion and freedom of the 70s and the consumer culture of the 80s.

Many people think if you say no you just do this to negotiate a better deal, and they didn't understand that Daft Punk really meant no because they didn't want to do certain things.

I have a pretty normal office day. I get to work at 10 in the morning and leave at eight or nine.