Quote

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Need
Makes
Expectation
Needs
Form
Experts
Really
Become
Firm
Way
Change
Somehow
Make
Doe
Discovery
Anything
Expectations
Persons
Ordinary
Person
Fear
Expert

More quotes by Paula Scher

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I love the big scale and immediate impact of posters. They're my favourite things to design.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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The goal of design is to raise the expectation of what design can be
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Planning involves considering how other people may use something.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Great design is serious, not solemn
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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I'm not from a generation of kids that grew up on a Mac.
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