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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Wow
Continually
Changes
Based
Makes
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When I don't know all the rules I'm just wild.
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New Zealand looks like the future to me
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The goal of design is to raise the expectation of what design can be
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Planning involves considering how other people may use something.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I'm not from a generation of kids that grew up on a Mac.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Design really can be anything.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Words have meaning, type has spirit.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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