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What makes me say wow continually changes. It changes based on what I know.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Wow
Continually
Changes
Based
Makes

More quotes by Paula Scher

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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Planning involves considering how other people may use something.
Paula Scher
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher
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When I don't know all the rules I'm just wild.
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher