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What makes me say wow continually changes. It changes based on what I know.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Makes
Wow
Continually
Changes
Based

More quotes by Paula Scher

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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
Paula Scher
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
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When I don't know all the rules I'm just wild.
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
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I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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Planning involves considering how other people may use something.
Paula Scher
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
Paula Scher
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher