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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Really
Embarrassing
Replaced
Hate
Better
Done
Something

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New Zealand looks like the future to me
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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The goal of design is to raise the expectation of what design can be
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Planning involves considering how other people may use something.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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When I don't know all the rules I'm just wild.
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Great design is serious, not solemn
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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