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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Really
Embarrassing
Replaced
Hate
Better
Done
Something
More quotes by Paula Scher
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Words have meaning, type has spirit.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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When I don't know all the rules I'm just wild.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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New Zealand looks like the future to me
Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
We don't do everything the same way we always did it. We just don't.
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