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When I don't know all the rules I'm just wild.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Wild
Rules

More quotes by Paula Scher

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The goal of design is to raise the expectation of what design can be
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
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New Zealand looks like the future to me
Paula Scher
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Paula Scher
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
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Beige is the color of indecision.
Paula Scher