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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Things
Notion
Think
Happen
Thinking
Creative
Possible
Happens
Many
Inwardly
Trying
Assume
Something
Assuming
More quotes by Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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The goal of design is to raise the expectation of what design can be
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Words have meaning, type has spirit.
Paula Scher
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Helvetica is the font of the Vietnam War.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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Design really can be anything.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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We don't do everything the same way we always did it. We just don't.
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What makes me say wow continually changes. It changes based on what I know.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher