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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thinking
Creative
Possible
Happens
Many
Inwardly
Trying
Assume
Something
Assuming
Things
Notion
Think
Happen

More quotes by Paula Scher

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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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Words have meaning, type has spirit.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Design really can be anything.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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What makes me say wow continually changes. It changes based on what I know.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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I do different things. I'm a designer. I'm a painter.
Paula Scher
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We don't do everything the same way we always did it. We just don't.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Helvetica is the font of the Vietnam War.
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