Quote

I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Happens
Many
Inwardly
Trying
Assume
Something
Assuming
Things
Notion
Think
Happen
Thinking
Creative
Possible

More quotes by Paula Scher

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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Words have meaning, type has spirit.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
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When I don't know all the rules I'm just wild.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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I'm not from a generation of kids that grew up on a Mac.
Paula Scher
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Design really can be anything.
Paula Scher
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
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The goal of design is to raise the expectation of what design can be
Paula Scher