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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Possible
Happens
Many
Inwardly
Trying
Assume
Something
Assuming
Things
Notion
Think
Happen
Thinking
Creative

More quotes by Paula Scher

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Beige is the color of indecision.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I'm not from a generation of kids that grew up on a Mac.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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We don't do everything the same way we always did it. We just don't.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
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Great design is serious, not solemn
Paula Scher
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
Paula Scher
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Planning involves considering how other people may use something.
Paula Scher