Quote

I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thinking
Creative
Possible
Happens
Many
Inwardly
Trying
Assume
Something
Assuming
Things
Notion
Think
Happen

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New Zealand looks like the future to me
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I'm not from a generation of kids that grew up on a Mac.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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The goal of design is to raise the expectation of what design can be
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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