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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Thrive
Rules
Environment
Stuff
Stultifying
Need
Rituals
Needs
Environments
Like
Rigid
People
Ritual

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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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New Zealand looks like the future to me
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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I'm not from a generation of kids that grew up on a Mac.
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Great design is serious, not solemn
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Words have meaning, type has spirit.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Beige is the color of indecision.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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