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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Needs
Environments
Like
Rigid
People
Ritual
Thrive
Rules
Environment
Stuff
Stultifying
Need
Rituals

More quotes by Paula Scher

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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I do different things. I'm a designer. I'm a painter.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Beige is the color of indecision.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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The goal of design is to raise the expectation of what design can be
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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