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Creativity has to do with what came before you immediately, not what came before you a long time ago.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Time
Immediately
Creativity
Came
Long

More quotes by Paula Scher

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Great design is serious, not solemn
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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What makes me say wow continually changes. It changes based on what I know.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Words have meaning, type has spirit.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Design really can be anything.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Planning involves considering how other people may use something.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Beige is the color of indecision.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher