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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Creative
Doesn
Become
Anything
Different
People
Environments
Adapt
Environment

More quotes by Paula Scher

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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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What makes me say wow continually changes. It changes based on what I know.
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Beige is the color of indecision.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Helvetica is the font of the Vietnam War.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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The goal of design is to raise the expectation of what design can be
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
Paula Scher