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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Creative
Doesn
Become
Anything
Different
People
Environments
Adapt
Environment
More quotes by Paula Scher
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Design really can be anything.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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When I don't know all the rules I'm just wild.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Helvetica is the font of the Vietnam War.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Great design is serious, not solemn
Paula Scher