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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Creative
Doesn
Become
Anything
Different
People
Environments
Adapt
Environment

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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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What makes me say wow continually changes. It changes based on what I know.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Beige is the color of indecision.
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I'm not from a generation of kids that grew up on a Mac.
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I do different things. I'm a designer. I'm a painter.
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We don't do everything the same way we always did it. We just don't.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Helvetica is the font of the Vietnam War.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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The goal of design is to raise the expectation of what design can be
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
Paula Scher