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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Anything
Different
People
Environments
Adapt
Environment
Creative
Doesn
Become

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Words have meaning, type has spirit.
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Design really can be anything.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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What makes me say wow continually changes. It changes based on what I know.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Beige is the color of indecision.
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I do different things. I'm a designer. I'm a painter.
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I'm not from a generation of kids that grew up on a Mac.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula Scher