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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Environment
Creative
Doesn
Become
Anything
Different
People
Environments
Adapt

More quotes by Paula Scher

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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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What makes me say wow continually changes. It changes based on what I know.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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When I don't know all the rules I'm just wild.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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We don't do everything the same way we always did it. We just don't.
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Beige is the color of indecision.
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Planning involves considering how other people may use something.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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