Quote

We don't do everything the same way we always did it. We just don't.

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Everything
Way
Always

More quotes by Paula Scher

Image
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
Image
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Paula Scher
Image
When I don't know all the rules I'm just wild.
Paula Scher
Image
I do different things. I'm a designer. I'm a painter.
Paula Scher
Image
Design really can be anything.
Paula Scher
Image
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
Image
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
Paula Scher
Image
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula Scher
Image
Beige is the color of indecision.
Paula Scher
Image
We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula Scher
Image
Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
Paula Scher
Image
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
Paula Scher
Image
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
Image
The goal of design is to raise the expectation of what design can be
Paula Scher
Image
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
Image
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher
Image
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
Paula Scher
Image
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
Image
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
Image
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
Paula Scher