Quote

We don't do everything the same way we always did it. We just don't.

Paula Scher

Change background

T
T
T

Change font

TAGS & TOPICS

Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Everything
Way
Always

More quotes by Paula Scher

Image
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
Paula Scher
Image
The goal of design is to raise the expectation of what design can be
Paula Scher
Image
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
Paula Scher
Image
I'm not from a generation of kids that grew up on a Mac.
Paula Scher
Image
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
Paula Scher
Image
New Zealand looks like the future to me
Paula Scher
Image
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
Image
Planning involves considering how other people may use something.
Paula Scher
Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
Paula Scher
Image
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
Paula Scher
Image
Great design is serious, not solemn
Paula Scher
Image
All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
Paula Scher
Image
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
Image
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Paula Scher
Image
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
Paula Scher
Image
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
Paula Scher
Image
I do different things. I'm a designer. I'm a painter.
Paula Scher
Image
It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
Paula Scher
Image
Design really can be anything.
Paula Scher
Image
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
Paula Scher