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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Technology
Grows
Whatever
Find
Need
Needs
Fantastic
Something
Fast
Really
Changes
More quotes by Paula Scher
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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What makes me say wow continually changes. It changes based on what I know.
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We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
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Beige is the color of indecision.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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We don't do everything the same way we always did it. We just don't.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
Paula Scher
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
Paula Scher