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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Needs
Fantastic
Something
Fast
Really
Changes
Technology
Grows
Whatever
Find
Need
More quotes by Paula Scher
Planning involves considering how other people may use something.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Beige is the color of indecision.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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