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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Grows
Whatever
Find
Need
Needs
Fantastic
Something
Fast
Really
Changes
Technology
More quotes by Paula Scher
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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I do different things. I'm a designer. I'm a painter.
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What makes me say wow continually changes. It changes based on what I know.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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The goal of design is to raise the expectation of what design can be
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Beige is the color of indecision.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Words have meaning, type has spirit.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
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I'm not from a generation of kids that grew up on a Mac.
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We don't do everything the same way we always did it. We just don't.
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Planning involves considering how other people may use something.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Paula Scher
