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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Grows
Whatever
Find
Need
Needs
Fantastic
Something
Fast
Really
Changes
Technology
More quotes by Paula Scher
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
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What makes me say wow continually changes. It changes based on what I know.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Design really can be anything.
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I do different things. I'm a designer. I'm a painter.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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We don't do everything the same way we always did it. We just don't.
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What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
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All the little risks I took were sort of like all the apartments I had moved into: I was finding the right spot.
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Beige is the color of indecision.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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Planning involves considering how other people may use something.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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