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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.
Paula Scher
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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Kind
Things
Never
Kinds
Thought
Able
Work
More quotes by Paula Scher
Words have meaning, type has spirit.
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If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
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New Zealand looks like the future to me
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Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
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I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
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I love the big scale and immediate impact of posters. They're my favourite things to design.
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
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When I don't know all the rules I'm just wild.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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What makes me say wow continually changes. It changes based on what I know.
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I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
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Planning involves considering how other people may use something.
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We don't do everything the same way we always did it. We just don't.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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Creativity has to do with what came before you immediately, not what came before you a long time ago.
Paula Scher