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I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

Paula Scher

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Paula Scher
Age: 76
Born: 1948
Born: October 6
Designer
Graphic Designer
Painter
Teacher
Washington
District of Columbia
Kinds
Thought
Able
Work
Kind
Things
Never

More quotes by Paula Scher

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What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
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The work needs to get out of your head and on to the table, and it needs to be done from the heart.
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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It could be that going to work is better than being home. But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
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The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
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I do different things. I'm a designer. I'm a painter.
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Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
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I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
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I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design normthat I don't understand anyway. That makes me nervous.
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Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other people, and the people have things they need to have happen.
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If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
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You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher
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Helvetica is the font of the Vietnam War.
Paula Scher
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that nyah, nyah, it breaks and I think well, I don't like what Microsoft made...
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Whatever you design[/make/build], use it to raise the expectations of what can be achieved
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What makes me say wow continually changes. It changes based on what I know.
Paula Scher
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Beige is the color of indecision.
Paula Scher
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My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
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We don't do everything the same way we always did it. We just don't.
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As a painter I make up projects for myself to express myself. And there's no client, there's no direction.
Paula Scher